One of the (hopefully) obvious goals of this blog is to notice signs of life.  It is easier for me to find these things in some areas of life and culture than others.  Advertising and marketing is one of the difficult places, but every once in a while an advertisement captures my attention.  During the Super Bowl in 2007 it was Coke’s re-visioning of Grand Theft Auto that seemed worthy of signs of life status.

Last week’s big game featured another Coke commercial, Avatar, that is equally wonderful.

Vodpod videos no longer available.
I’m not sure either of these advertisements need much commentary.  I am especially fond of how these commercials take something culturally common and introduce new and more interesting meaning.  There’s a bit of theology to be found within these ads as well, but that will have to await another day.