helvetica

It has been way too long since I’ve posted anything over at rednoWEliot is a ridiculous amount of fun but he’s definitely gobbled up some of the time I would have spent seeing films and listening to music.  However, over the past few days I’ve seen three films: Do The Right Thing, Helvetica, and OT: Our Town.  All three are worthy of a rednoW post, but I’m happy to have reviewed even one: Helvetica.

helveticaHelvetica surprised me.  That is, the 2007 documentary about the ubiquitous typeface surprised me.  Gary Hustwit released his film on the 50th anniversary of the typeface’s introduction, an anniversary most of us probably missed.  Entry into the world of those who didn’t miss this anniversary is one of the surprises of Helvetica.  This is a world of designers and typesetters, of art and advertising.  These are men and women for whom the shapes and sizes of type reflect a much larger conversation about the place and purpose of design.  Are words on a page a means to communicate or are they the communication?  Should a typeface’s meaning come from its design or from the words its letters form?  In Helvetica this debate between modernists and postmodernists takes place in public view in the form of corporate logos, advertisement, and your computer’s library of fonts…

Read the rest at rednoW.com.

2 responses to “helvetica”

  1. this is one of my favorite movies that interviews many of my favorite designers… the section with speikermann is just too funny. he also designed my favorite typeface ever… officina. just mentioning that typeface gets me revved up. did i mention the word favorite enough?

  2. I wanted to watch this movie, but was honestly just afraid I’d get bored. But you say otherwise… I’m interested… adding to the queue. 🙂

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