Tag: Branding
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Chick-Fil-A, Boycotts, & the Power of Brands
Last week I adapted my Chick-fil-A post for Leadership Journal and yesterday I contributed a follow-up article. I promise: No more posts about Chick-fil-A after this. Though, to be fair, this one is less about chicken and more about church. It turns out that boycotts are great for business. Last Wednesday Chick-fil-A broke previous sales…
David W. Swanson 