Tag: Marketing
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Chick-Fil-A, Boycotts, & the Power of Brands
Last week I adapted my Chick-fil-A post for Leadership Journal and yesterday I contributed a follow-up article. I promise: No more posts about Chick-fil-A after this. Though, to be fair, this one is less about chicken and more about church. It turns out that boycotts are great for business. Last Wednesday Chick-fil-A broke previous sales…
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Skye Jethani on “the identity-forming power of brands.”
Given the amount of traffic and comments my Chick-fil-A post received last week I asked my friend Skye Jethani if he’s be interested in contributing something to theme of branding and Christianity. Skye is an editor at Christianity Today and has written extensively on these topics. My thanks to him for contributing an excerpt from…
David W. Swanson 