In the span of a few days two different friends asked my opinion about blogging, specifically how to blog consistently. I’ll get to a few thoughts on the “how” of blogging, but it makes sense to start with the “why.” Here are a few reasons you should seriously consider blogging and I’d be curious to know what you’d add.
- Writing is a reflective process, one that helps you see things otherwise missed.
- Blogging your thoughts, observations and questions is a way of inviting distinct responses to your own limited perspective. Signs of Life has been a way for me to learn from an incredibly eclectic group of folks; the comments on “On being a white man in leadership” being just the most recent example.
- You have interesting ideas and observations to share and blogging will help you distill and critique these things. Remember, what seems commonplace to you will be completely foreign-and, thus, fascinating- for many of us. For example, one of the blogs I link to is kept by Stanford Gibson who sometimes writes about his vocational interests and expertise, scientific matters I just barely understand but find genuinely interesting.
- At its best blogging will connect you with others who are interested in similar questions and ideas. The trick- in my opinion- is to keep your blog from becoming a members-only club visited only by those who agree with each other. This isn’t hard to avoid though, and after blogging for a while you’ll find yourself “conversing” with folks you never would have connected with otherwise.
- What begins on your blog will quickly spill into face-to-face conversations. A friend will read something you wrote and offer their own thoughts and questions on the subject. Given the significant limits of virtual communication (i.e. comments on a blog), these in-person conversations may be the best reason to begin blogging.
What other reasons would you add?
I’ll get to the “how to blog” question later this week.

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